Sailtrack Fastening: A system to more permanently fasten banners to walls etc. The banners sewn edge piping is inserted into a length of aluminium extrusion and fixed flat and taut to a wall, billboard etc.
Script: Commonly referred to as 'running writing'.
Sidewalk / Footpath / A-Frame / Sandwich Sign: A moveable sign supported by its own frame and most often forming the cross-sectional shape of an A. see example
Sign Face: The area of a sign on which the advertising copy is displayed.
Signage: A system of signs.
Signply: A pre-finished plywood used for signage..
Signwriter: A tradesman skilled in the art of hand painted lettering
Silver Leaf: Silver beaten into thin sheets, typically used by signwriters for sign work on inside window glass as exposing to the elements causes it to tarnish.
Single-Face Sign: A sign with only one face.
Slimline Lightbox Sign: A thinner than conventional sign that is illuminated by a light source that is contained inside the sign, typically T5 flourescent tubes that are a much smaller diameter than standard flourescent tubes.
Solvent Printer: A printer that uses ink that is solvent based and as such is long wearing and waterproof. see example
Stainless Steel: Stainless steel's resistance to corrosion and staining, low maintenance, relative inexpense, and familiar luster make it an ideal base material for a host of commercial applications.
Stainless steel is available in polished and linished finishes. see example
Stand Off Sign: A sign that is mounted on pins so that it stands off the wall and gives a more dimensional look to the sign. Stand-offs are ready made machined stainless steel, brass and aluminium fixings, plated in various finishes that sign makers use for this purpose.
Street Furniture: Advertising displays, many which provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to reach vehicular traffic. An example is a bench sign.